Shopify Academy offers a set of free online classes on different e-commerce topics; each course helps with a different e-commerce challenge.
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Shopify Academy is a popular place for both beginners and experienced entrepreneurs. There are 13 different courses. The courses include things like making your online store more visible on search engines, selling products without keeping inventory, and using email for marketing.
The best part? All 13 classes are completely free at Shopify Academy! Anyone can sign up for a free account and take these classes. Just remember that if you already have a Shopify store, you will need to create a separate account.
Overview of Shopify Academy Classes
Shopify Academy offers 13 courses for free. Here’s the complete overview of these courses:
1. Goal Setting with Daymond John
If you are struggling to plan for your long-term success, the Shopify Academy Class is for you. Daymond John, a well-known entrepreneur, is the trainer. He will teach you how to set goals for your e-commerce business and stay focused on them. You will learn:
- Why is setting the right goals important?
- How to stay on track and reach your goals
- How to learn from your mistakes and set better goals
2. SEO Basics for Beginners
Having a good SEO strategy is important for your online store. It helps more people find your store through search engines like Google. This Shopify Academy Class covers the basics of SEO and is great for beginners. You’ll learn:
- How to find the right keywords for your store?
- How to use keywords on your website?
- How to get other websites to link to yours?
3. Using Google Ads for E-Commerce
Getting your ads on Google is another way to attract customers. This Shopify Academy Class teaches you how to use Google Ads effectively. You’ll learn:
- How to set a budget for your ads?
- How to create your first ad campaign?
- How to use retargeting ads to reach potential customers again?
4. Growing your business on Instagram
Instagram is a great place to promote your e-commerce business. This Shopify Academy class, taught by someone with a lot of followers on Instagram, will show you how to use it for your business. You’ll learn:
- How to get more followers and engage with them?
- How to create a sales plan on Instagram?
- How to use Instagram with email marketing?
5. Email marketing for e-commerce
Email is a powerful tool for reaching your audience. This Shopify Academy Class, taught by a marketing expert, covers the basics and advanced strategies of email marketing. You will learn:
- How to set up an email service for your business?
- How to automate your email marketing?
- Proven ways to turn email subscribers into customers?
6. Starting a print-on-demand Business
Print-on-demand is a way to sell products without keeping inventory. This Shopify Academy Class will teach you how to do it successfully. You will learn:
- What’s involved in a print-on-demand business?
- How to create your own branded products?
- How to grow your print-on-demand business?
7. Taking great product photos
Good product photos are important for selling online. This Shopify Academy Class will show you how to plan a photoshoot and take great product photos, even if you don’t have a big budget. You will learn:
- How to plan a photoshoot?
- Tips for taking good photos with what you have?
- How to use product photos to boost your business?
8. Designing Your Shopify Store
Creating an attractive online store is important. This Shopify Academy Class will guide you through the process, even if you are not a designer. You will learn:
- A simple framework for designing a successful store
- How to create a brand with logos and colours?
- How to choose a theme and customize your store?
9. Getting Started With Shopify
If you are new to Shopify, this Shopify Academy Class will help you get started. It is led by an experienced entrepreneur who will show you how to set up your store and make your first sale. You will learn:
- How to become a Shopify expert?
- How to add products and accept payments?
- Tips for launching a successful Shopify store?
10. Using Facebook ads to keep customers
This Shopify Academy Class will introduce you to Facebook Ads Manager and teach you how to create and manage ads. You will also learn how to keep your current customers engaged. You will learn:
- How to use Facebook Ads Manager?
- How to run retargeting campaigns?
- How to analyze Facebook analytics?
11. Using Facebook ads to get new customers
This advanced Facebook advertising class will teach you how to acquire new customers through Facebook advertising. You will learn:
- How to create campaigns to attract new customers
- How to target the right audience
- How to make decisions based on analytics
12. Turning your hobby into a business
If you have a hobby you want to turn into a business, this Shopify Academy Class is a great start. It will show you how to create a product, plan for shipping, and successfully launch it. You will learn:
- How to create a basic product and bring it to market quickly?
- Strategies for shipping your product.
- How to launch your product successfully?
13. Dropshipping 101
Dropshipping is a way to start an e-commerce business without keeping inventory. This Shopify Academy Class, taught by someone who has done it successfully, will teach you:
- How to find the right product to sell?
- How to target the right audience?
- How to reinvest your earnings to grow your business?
The main purpose of Shopify Academy
Shopify Academy was created to help e-commerce entrepreneurs build online stores and make money. It offers practical guidance, experienced instructors, and a library of business templates. Despite being free, the quality of instruction and real-world experiences shared make it a valuable resource for anyone in the e-commerce world.
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