Pakistani startup ‘Bazaar’ Featured as a Case Study by Harvard Business School

‘Bazaar’ is a Pakistani business to business ecommerce platform headquartered in Karachi. Bazaar was founded in mid-2020 by Saad Jangda and Hamza Jawaid, with a mission to build an operating system for traditional retail in Pakistan, allowing retailers to directly connect with wholesalers and manufacturers.

Its mobile-only B2B ecommerce marketplace enables retailers in Karachi and Lahore to procure inventory for their stores. The startup had also launched a digital ledger app Easy Khata earlier this year to help retailers all over Pakistan manage their bookkeeping.

According to the startup they are now serving more than one million merchants and have spread across 400 towns. The startup also has 200+ brands on the list.


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